Selling

GET THE STRAIGHT FACTS ABOUT WHAT CAN MAKE OR BREAK THE SALE OF YOUR HOME

Selling your home is one of the most important decisions you will make in your life. As a top Vancouver Realtor with years of experience and a proven track record, it is my job to guide you through this complicated process, from beginning to end. I work to get you the maximum value for your home in the shortest period of time. Here's how:

INFORMED PRICING

Set the price of your home at its market value when you first list it. Overpricing your home might mean minimized offers, fewer showings, fewer agent responses, limited financing, limited buyers qualified for your type of home, or a even a smaller net price in the long run.

I'll help you price your home competitively to attract qualified buyers. The first step I'll take is to generate a Comparative Market Analysis (CMA) report, which will show you a range of prices being paid for homes in your area.

Visit my short online Home Evaluation form that will give you an initial idea of your home's market value.

“SELLABILITY”

While we all believe that our home is our castle, our personal tastes may not appeal to everyone. I will provide you with an impartial analysis of your home - how it relates to other "competing" homes on the Vancouver real estate market and how your home reflects current design and style trends. I'll also closely evaluate the general condition and upkeep of your property.

TAILORED MARKETING

I will work with you to develop a strategic marketing program, catered specifically to your needs and goals. It includes:

Automated Internet Marketing System – provides immediate response to every prospective buyer
Personal Home Search – your listing sent to targeted prospective buyers in my database
Multiple Listing Service (MLS) database – Immediate access to your property information online and in print

Your tailored marketing program may also include direct mail pieces and ads in Vancouver area magazines and newspapers.

Getting Started

Your First Steps

DEFINE YOUR REASONS FOR SELLING

Before you begin the selling process, closely evaluate why you're moving. Do you have too little space or too much? Has your work location changed? Or are you simply looking for a change?

A complete analysis of your current position will set a good foundation for your home-selling strategy, as well as for your next home hunt. If, for example, you have already purchased a new home and your goal is to make a quick sale on your current home, this reason will chart the path you take in the home-selling process. If, on the other hand, you aim to net the highest price possible for your home, you need to prepare yourself for a potentially slower process.

Be clear about these reasons, as they will directly influence the amount of time and effort you put into preparing your home for sale, and the amount you set for your asking price.

BUY OR SELL FIRST?

This can be a tricky question. After all, if you find a purchaser for your existing home before you've found a new home, you may find yourself living out of a suitcase if convenient closing dates cannot be negotiated. On the other hand, if you find your dream home before you've sold your old one, you may be faced with having to finance both homes and shoulder the extra debt until you sell.

So how do you manage? It can be quite simple. Do your homework and have a good idea about the Vancouver neighbourhood and type of home you're looking for. Do an honest evaluation of your family's needs and budget. Start your new home search inVancouveras soon as your existing home hits the market, and use strategic contractual conditions.

BUYING FIRST If you've found a home before you've sold your existing one, use "sale of your existing home" as a condition on your offer. If you don't sell your house within a fixed period of time, you can choose not to go through with the offer. This, however, is a difficult condition for many vendors to agree upon and you may find that you have to forgo your price negotiating power. Purchasing a home before you sell could be a risky strategy if you're counting on the proceeds from the sale.
SELLING FIRST If you've found a purchaser before you've found your next home, use "purchase of a new home" as a condition when you sign back the agreement. Again, it will only be for a fixed time. Even if you have not found the ideal next house by the time the deal closes, you may still wish to proceed with the offer. As a buyer with a "sold house" you will be in a better position to negotiate price.